Janicca Covington isn’t your typical sales consultant. Maybe it is her relaxing demeanor. Maybe it is her career in social work. Maybe it is her focus on motherhood.
“I was looking for a fun outlet after the birth of my little girl,” says Janicca. She and her husband have lived in the Lehigh Valley for nearly a decade and welcomed their daughter two years ago.
The fun she was looking for was in the bag. She became a consultant for Thirty-One, a bag and gift company designed to empower women.
“The name comes from Proverbs 31, which describes a woman who is self-sufficient, capable and hard working,” she says. “Selling bags was a way to do something for me.”
Little did she know that her hobby would impact so many.
Soon Janicca was living the mission at Thirty-One by giving as much as she was getting. It started with giving bags to the families of premature infants born at a local hospital. Then it was helping patients with cancer.
Idellle Bullett sang in Janicca’s church choir. When Janicca learned of Idellle’s cancer journey, she wanted to honor her with a fundraiser.
“Ms. Idellle is a patient here at Easton Hospital, so I gave the cancer center a call,” says Janicca. “They were very receptive.”
So Janicca got to work.
She used social media to share the story about Idellle. Each bag sold would go directly to chemotherapy patients at Easton Hospital. Many people sponsored bags, buying ones that might brighten a patient on a cancer journey.
Others bought a bag in memory of loved one who died of cancer. More bought bags in honor of Idellle.
Janicca used the commission she earned to buy items to fill each bag.
“Just little stuff, like tissues, gum, blankets, puzzles, butterscotch candies… things that would make people feel better,” she says.
In short order, Janicca had 19 bags stuffed to the seams.
Janicca and Idellle brought the bags to the hospital to much fanfare.
“The staff at the hospital were in tears,” Janicca says. “It made me feel so good. The staff embraced Idele, were in awe of the bags and pleased to meet me.”
Hearing the excitement, a patient on treatment stepped out of a room, looked the bags and picked one to keep.
“It was so wonderful to see the impact,” Janicca says.
She didn’t know what to expect when she began this endeavor. While Janicca’s been pleased by her own entrepreneurial spirit, the true reward is the good spirit her business has passed along to others in need.
250 South 21st Street
Easton, PA 18042-3892